The Orange Ribbon Campaign runs from February through April of each year and offers many exciting activities. The mission of the campaign is to use education and media outreach to make the Orange Ribbon the recognized symbol in changing public policy regarding underage drinking. The goal of ICRUD’s Orange Ribbon Campaign is to promote statewide activities and cultivate local partnerships that raise awareness regarding underage drinking as well as to advocate for policies that reduce youth access to alcohol. The Orange Ribbon Campaign is eager to work with local and statewide programs to promote its mission.

Currently the Orange Ribbon Campaign consists of a statewide SADD/Orange Ribbon Youth Celebration that brings youth together in Indianapolis to make people aware about the dangers of underage drinking. The campaign also conducts the annual “Lose the Booze” Day. Patterned the “Great American Smokeout”, “Lose the Booze” Day encourages people of all ages to abstain from drinking for one day and to engage in activities that raise awareness about the problems associated with alcohol. “Lose the Booze” Day is always the last Friday of April (next event is Friday, April 30, 2004).

Your participation is an essential part of the solution. Alcohol is not just a minor problem. Join the Orange Ribbon Campaign and become part of the solution

Listed below are the different programs offered by the
Orange Ribbon Campaign. All programs are effective
strategies in educating people about the effects of
underage drinking.